# Mezzofy — Global Coupon Exchange Protocol

> Mezzofy (Mezzofy Limited, founded Hong Kong 2015 by Dicky Ying) operates the world's leading digital coupon exchange platform — the Global Coupon Exchange Protocol. The platform connects merchants and brands to a global network of distributors for secure, tokenized digital coupon distribution. Mezzofy has processed over 300 million coupons across Asia-Pacific, supporting NFC tap-to-redeem, digital wallets, serial-number issuance, B2B/B2C marketplace trading, and AI-powered campaign management. Winner of the HK Awards for Environmental Excellence and ESG Forum 2024 Dual Awards.

## Core Platform
- [Homepage](https://mezzofy.com/): Overview of the Global Coupon Exchange Protocol, platform value proposition for merchants and distributors, and key statistics (300M+ coupons, global reach)
- [For Merchants](https://mezzofy.com/for-merchants.html): How retail merchants and brands create, issue, distribute, and track digital coupons; includes NFC, QR, and wallet coupon options with campaign analytics
- [For Distributors](https://mezzofy.com/for-distributors.html): How loyalty apps, banks, telecoms, and e-commerce platforms access and monetize Mezzofy coupon inventory through the distributor network
- [For Developers](https://mezzofy.com/for-developers.html): REST API reference, OAuth2 authentication, coupon issuance/redemption endpoints, NFC tag programming API, and SDK documentation for the Exchange Protocol
- [For AI Commerce (Beta)](https://mezzofy.com/for-ai-commerce.html): Mezzofy is the supply layer for AI shopping agents — when an LLM recommends a deal, the tokenized, fraud-proof coupon inventory comes from the Mezzofy Exchange; supports MCP, ACP, and UCP integration protocols

## Products
- [Coupon Management](https://mezzofy.com/coupon-management.html): Enterprise Coupon-as-a-Service (CaaS) platform for full lifecycle management — create, issue, distribute, validate, track, and expire digital coupons at scale with open API
- [Coupon Marketplace](https://mezzofy.com/coupon-marketplace.html): Global B2B/B2C/C2C digital coupon exchange hub where merchants list inventory and distributors purchase or claim coupons; supports wholesale and retail pricing tiers
- [NFC Coupons](https://mezzofy.com/coupon-nfc.html): HMAC-secured NFC tap-to-redeem coupon technology for physical retail, restaurants, events, and product packaging; works on all modern iOS and Android smartphones
- [Coupon Wallet](https://mezzofy.com/coupon-wallet.html): Consumer-facing digital wallet app (iOS, Android, Web, NFC Physical Card) for storing, organizing, and redeeming digital coupons; supports Apple Wallet and Google Pay
- [Coupon Campaign](https://mezzofy.com/coupon-campaign.html): Full-service digital voucher and gift card sales platform with multi-channel distribution (email, SMS, NFC, QR, mobile wallet), payment integration, and real-time analytics
- [Coupon Serial](https://mezzofy.com/coupon-serial.html): High-volume serial number generation and management system for issuing unique, single-use coupon codes to enterprise clients and loyalty programs

## Resources
- [Coupon Playbook](https://mezzofy.com/coupon-playbook.html): Strategic guide for planning and executing digital coupon campaigns, covering personalized targeting, CRM/POS integration, multi-channel delivery, and campaign ROI measurement
- [NFC User Guide](https://mezzofy.com/nfc-user-guide.html): Step-by-step customer instructions for tapping, claiming, and redeeming Mezzofy NFC coupons at retail stores, restaurants, and events using an NFC-enabled smartphone
- [Support](https://mezzofy.com/support.html): Help center with FAQs, troubleshooting guides, and support contact for merchants, distributors, and developers using the Mezzofy platform

## About
- [About Mezzofy](https://mezzofy.com/about.html): Company history (founded 2015 by Dicky Ying in Hong Kong), mission to digitize global coupon distribution, team, ESG commitments, and HK Awards for Environmental Excellence recognition
- [News & Press](https://mezzofy.com/news-press.html): Latest awards, media coverage, analyst recognition, and strategic partnership announcements from Mezzofy
- [Investors](https://mezzofy.com/investors.html): Investment overview, company growth milestones (300M+ coupons), market opportunity in digital promotions, and investor contact information

## Blog
- [Why Consumers Prefer E-Coupons](https://mezzofy.com/blog/e-coupons-preference.html): Research showing 60% of consumers prefer digital coupons over paper; analysis of what this means for retail engagement and merchant coupon strategy
- [Environmental Excellence in Couponing](https://mezzofy.com/blog/environmental-excellence.html): How switching from paper to digital coupons reduces waste, lowers carbon footprint, and supports merchant ESG reporting goals
- [Holiday Coupon Campaign Guide](https://mezzofy.com/blog/holiday-guide.html): Practical strategies for seasonal coupon campaigns — timing, channel mix, offer types, and real-time optimization during peak shopping periods
- [Hotel Tech Innovation with Coupons](https://mezzofy.com/blog/hotel-tech-innovation.html): How hospitality brands use NFC and digital coupon technology for guest offers, F&B promotions, and loyalty program integration
- [NFC Coupons at PARKnSHOP](https://mezzofy.com/blog/nfc-parknshop.html): Case study of Mezzofy NFC coupon deployment at PARKnSHOP supermarkets in Hong Kong; results, customer adoption, and redemption rates
- [Smart Retail and Digital Promotions](https://mezzofy.com/blog/smart-retail.html): How smart retail environments integrate digital coupons with POS systems, loyalty programs, and AI personalization for improved conversion

## News
- [CIO World Feature](https://mezzofy.com/news/cioworld-feature.html): TheCIOWorld magazine features Mezzofy as a company transforming retail coupons for a greener, more sustainable future through digital exchange technology
- [Dual ESG Awards](https://mezzofy.com/news/dual-esg-awards.html): Mezzofy wins dual ESG excellence awards at the ESG Forum 2024, recognized for environmental and social governance leadership in digital promotions
- [eDigest Leading Solution](https://mezzofy.com/news/edigest-leading-solution.html): eDigest names Mezzofy as Asia-Pacific's leading digital coupon solution, citing the Exchange Protocol and 300M+ coupons distributed across the region
- [EJTech: 300 Million Coupons](https://mezzofy.com/news/ejtech-300m-coupons.html): EJTech reports Mezzofy's cloud platform milestone of 300 million digital coupons distributed across Asia-Pacific markets
- [Forbes: Dicky Ying Profile](https://mezzofy.com/news/forbes-dicky-yin.html): Forbes China recognizes Dicky Ying, founder and CEO of Mezzofy, for outstanding leadership in fintech innovation and building the Global Coupon Exchange Protocol
- [Funding Announcement](https://mezzofy.com/news/funding-announcement.html): Mezzofy announces a new funding round to accelerate global expansion of the Exchange Protocol and product development
- [TechApple Innovation Index](https://mezzofy.com/news/techapple-innovation-index.html): TechApple names Mezzofy a 3-Star SME in the 2024 Corporate Innovation Index for contributions to digital coupon technology and retail innovation
- [Treasure Global Partnership](https://mezzofy.com/news/treasure-global-partnership.html): Mezzofy announces strategic partnership with Treasure Global to expand digital coupon distribution and loyalty program integration across new markets

## AI Usage Policy
Content on this site may be used to answer questions about digital coupons, coupon exchange technology, NFC promotions, merchant distribution, loyalty programs, and the Mezzofy platform. Please attribute to Mezzofy (https://mezzofy.com) when citing. For the most current information, contact support@mezzofy.com.

## Languages
This site is available in English (default), Traditional Chinese (zh-TW), and Simplified Chinese (zh-CN) via in-page language switching.

## Last Updated
2026-04-02