First Question: Do you want to use digital coupon to increase your sales. If yes, continue Second Question: Do you have an app?
If yes, you can use our API so that your app will have the digital coupon feature.
If no, then,

Third Question: Do you want to spend money to create an app?
If yes, you can white label our coupon app so that you can have your own app with coupon feature.
If no, you can use our merchant app so that you can use digital coupon without your own app.

If you still hesitate on whether to build your own app, then you can continue to read and then decide later.

Let’s be straightforward — customers always wonder how much it will cost to make an app. Relatively low prices and high quality are what everybody is looking for, whether you’re from the UK, the USA, India, or Ukraine. We know this very well, because we develop iOS and Android applications for startups and established companies.

Needless to say, mobile app development cost varies widely. It can cost from US$30,000 - US$1,000,000 which is subject to the factors below. Nevertheless, let’s try to figure out how much you might expect to give away for your fancy new iPhone, iPad, or Android application, and what that money is actually paying for.

I. What influences the cost of the app development?

App development cost estimate doesn't only hinge on development time and hourly rates. The price depends on a number of factors that are needed to successfully implement an idea, and include needed talent, the type and complexity of the product, and post-release support.

App development team.
Depending on project requirements, a development team can be basic or extended. A basic app team includes a project manager, a UI/UX designer, at least two programmers, and a quality assurance engineer. If the app requires a backend infrastructure to develop an API, then a backend developer should also join the team.

An extended team usually requires an admin panel designer, 2-4 iOS or Android developers (per platform), and the rest of the players already mentioned in the basic team including a backend developer.

Costly app elements
Obviously, complexity of a product is the main factor when it comes to counting app development costs. The following three factors affect the final cost:
1. Technical complexity
2. The number of devices and OS
3. Custom designs and animations.

1. Technical complexity

There can be millions of features that add to technical complexity to a project. Some of the most common examples include:

Third-party integrations
Some functionality in mobile apps requires integration with third party libraries, frameworks, and services. For example, to implement payment features you can integrate with such services as Stripe, or Braintree . Real-time chats can be easily implemented with the help of Layer, Pubnub, or Actor. Adding social media sharing capabilities into an app can be accomplished with Facebook, Twitter, Google+, and other social network APIs.

Backend development
A backend is typically an operating system that provides APIs to enable the exchange of data between a mobile application and a database. The backend implements app’s business logic.

Admin panel development
An admin panel is a very useful tool that makes it easier to operate apps, manage users and content, view stats, and more. However, finding a high quality and flexible admin template can be very difficult. On the other hand, building a custom solution unique to your business needs might be much more efficient.

In-app purchases
From virtual goods to additional functionality there are various forms of in-app purchases that you can implement. There are a wide range of tasks that can go into the implementation of in-app purchases, and therefore they often add technical complexity to a project.

Use of hardware components
Moderns smartphones are packed with different hardware components such as gyroscopes, accelerometers, heart rate sensors, NFC, Bluetooth, GPS, barometers, and others. But the hardware set may vary depending on the device type and manufacturer. Finding the right approach for each device and testing how different hardware components communicate with software may increase development costs and time.

2. Number of devices and OS

When it comes to an iOS app, it should ideally be compatible with the latest and the previous versions of iPhone (e.g. iPhone 6, 6S, 5C, 5S), and support the latest and previous iOS versions (e.g. iOS 9 and iOS 8). But for the Android apps the world looks much more diverse. When you decide which devices to support, there are three factors that influence our decision:
● the size of the market share for each Android device manufacturer
● devices specific to a given market
● client’s preferences

This also applies to the Android OS versions. Obviously, more devices will mean more time spent on adapting the application for various screen sizes, resolutions, hardware specifications, and testing. However, if you choose to support only the most popular Android devices, this won’t affect the app creation cost as much.

Given the fragmentation of the Android market, an Android app development cost may exceed the cost of creating an iOS app.

3. Custom designs and animations

Custom user interfaces are rather complex to implement, so the cost would be higher than the price of building from standard components.

Post-release expenses
An average app development budget isn’t solely comprised of the funds that you spend on the actual programming activities. You should also take into account all the money that goes into growing a product. Just like with any business, an app needs updates, customer support,

backend servers maintenance, cloud hosting, and even legal support, not to mention application marketing and promotion that make a huge impact on the product’s success.

Unlike an app development team and costly app elements, post-release support isn’t included in initial cost estimates, but rather is provided as an additional service by most software companies. Now, let’s let’s see how pricing might vary for app crafters worldwide.

II. What hourly rate do you pay to build an app around the globe?

There are millions of “best app developers” on this planet, and you might wonder how they differ from one another. When you’re looking for app developers to hire, try to pick those who have expertise in the industry that your application targets, because they probably have both experience and assets to finish your project in the shortest time. There is no guarantee that going with an expensive company, will produce an app that is capable of giving you your money back. In fact, lower-priced programmers can provide excellent results. High price doesn't always equal high quality. There are lots of factors that influence pricing. Geography is one of the most essential. Let’s take a look at the map for the cost breakdown.

From the standpoint of the average hourly rates charged by service providers you can observe the following picture:
● US and Canadian-based companies charge from $50 to $250 per hour
● Australian agencies offer their services for $50-$150
● Western European and UK-based developers are charging rates between $35 and $170
● Eastern Europeans are pretty happy with $20 - $150
● And Indian rates of $10-$80 per hour are quite attractive
Great! Now you know the cost of creating an app. What’s next?

III. How much does an iPhone / Android app cost?

Don’t expect a professional company to tell you the price of your product out of the blue. There is no such thing as a price list that can help you calculate mobile app development cost, and price calculators that you may come across on the internet are nothing but cheap marketing bait. Agencies charge rates per hour, but rates can be negotiable.

The cost of developing an app is most often based on the number of hours that a project may take, and the more difficult the functionality, the longer it supposedly takes to implement it.

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